Oluwatobiloba Fasalejo

For the Superbrands Angola 2024 edition, DHL partnered with renowned artist Paulo Amaral to produce Repacked, a thought-provoking artwork that reimagines the brand’s identity through the lens of sustainability and innovation. Amaral, known for his mixed-media approach and use of recycled materials, integrates DHL’s core elements—packaging labels, security stamps, and digital transformation themes—into a compelling visual narrative. This collaboration highlights how logistics and contemporary art intersect, reinforcing DHL’s commitment to environmental consciousness and excellence in the digital age.

African contemporary art has become a significant force in global auctions, with record-breaking sales and growing interest from collectors and institutions. This article explores the historical context behind its rise, key artists making an impact, the role of African galleries and international fairs, and future trends shaping the market. With increasing institutional acquisitions and emerging artistic hubs, African art is solidifying its presence in the global art scene, offering both cultural and investment opportunities.

The fusion of art and brand storytelling takes center stage in the 2024 edition of Superbrands Angola, where artist Gege collaborates with Mitsubishi Angola to create a striking and symbolic cover. Reflecting the essence of the brand’s values—exploration, adventure, and ambition—this artwork transforms the annual publication into a celebration of movement and discovery.

Discover how Angolan artist Don Sebas collaborated with Fidelidade Angola to create the striking 'Mukanda' cover for the 2024 Superbrands edition. Inspired by the Mukanda ritual of the Chokwe people, the artwork seamlessly blends tradition with modernity, reflecting Angola’s cultural legacy and the evolving role of brands in shaping the nation’s future. This collaboration highlights the power of contemporary African art in corporate branding and its growing influence on the global stage.

2025 is set to be a transformative year for African contemporary art. This article explores the key trends, including sustainability, digital innovations, identity narratives, brand collaborations, and growing institutional recognition. It also highlights practical opportunities for collectors, from investing in emerging talent to exploring new markets.