Energy and Art: Thó Simões and Pumangol Redefine Industrial Aesthetics

In an innovative activation of corporate-art collaboration, Pumangol invited renowned Angolan street artist Thó Simões to reimagine five industrial oil drums as expressive artworks. Part of the Brands with Art program, this project bridges the commercial world with the vibrancy of contemporary African art.

A Challenge Beyond the Canvas

For Simões, this commission presented a unique departure from traditional urban surfaces. He was challenged to adapt his signature language to metal textures and a brand-specific color palette, aligning artistic autonomy with corporate identity. The result: an exploration of materiality and form that transcends function.

Inspiration: 'Creating Good Energy'

Guided by Pumangol’s ethos, Criar Boa Energia (Creating Good Energy), Simões infused each piece with organic motifs: dynamic human figures and plant life—both universal metaphors for energy and resilience. This synthesis reflected both brand storytelling and the artist’s personal iconography.

Bringing the Pumangol Universe to Life

The artworks capture the scope of Pumangol’s operations in Angola—from fuel stations to aviation and storage logistics. Through a lens of abstraction and symbolism, Simões translates industrial impact into visual narratives that speak to inclusion, energy access, and community empowerment.

A Visual and Educational Encounter

The creative process was meticulously documented and transformed into a compelling video. This audiovisual piece not only highlights Simões’ mastery and methodology but also reinforces Pumangol’s commitment to supporting local talent and cultural production. The final pieces and the video will be exhibited, offering the public an engaging and informative experience.

The Power of Art in Brand Identity

This partnership exemplifies how corporations can meaningfully integrate artistic expression into brand communication. Beyond aesthetics, the project initiates dialogue around sustainability, representation, and innovation in Angola’s growing creative economy. Pumangol’s collaboration with Thó Simões sets a precedent for future art-industry synergies in Africa and beyond.

Explore More

• Discover more about Thó Simões’ work and his artistic journey
• Watch the full creative process video on YouTube

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